Latam World Cup Campaign – Rules & Mechanics Document

This document outlines the full structure, rules, and operational details of the Latam World Cup Campaign. It is intended to support Legal in drafting Terms and Conditions and SEO in preparing the blog post.

Campaign Overview

• Campaign name: Latam World Cup Campaign
• Objective: accumulate the highest number of points by correctly predicting outcomes
• Campaign period:
  
  • Start: Monday, May 18 at 00:00 (Argentina time)
  • End: Tuesday, June 9 at 23:59 (Argentina time)

Eligibility Requirements

Participants must meet all of the following conditions:

• Be a registered KAST user in Latam (Brazil will not participate)
• Have successfully completed KYC verification
• Complete KYC before submitting the form
• Users who are not registered on KAST or do not have approved KYC at the time of form submission will not be eligible to participate.

How the Game Works

Participants must complete all questions in the form

• Total questions: 90
• Breakdown:
  
  • 72 match prediction questions from the group stage
  • Each question requires selecting: Team A win, Team B win, or draw
  • 8 additional multiple choice questions related to tournament events
  • 10 additional multiple choice questions related to past world cup events

Scoring System

Winners are determined by a cumulative score based on a proprietary weighted combination of football knowledge, brand loyalty, and creative analysis.

• Each correct answer from the 72 match predictions: 3 points
• Each correct answer from the 8 additional questions: 1 to 5 points depending on difficulty
• Each correct answer from the 10 previous world cup questions: 100 points

Tie-Breaker Rules

In case of a tie in total points, the following criteria will be applied in order:

1. Highest number of correct answers in the 72 match predictions
2. Highest number of correct answers in the 8 additional questions
3. Highest number of correct answers in the 10 additional questions from previous events
4. Correct answer to question 1 of the final 8 questions
5. Correct answer to question 2
6. Continue sequentially through questions 3 to 8
7. If a tie still persists after all criteria: All tied participants will be considered winners and will receive the corresponding prize

Prizes

Winners are determined by total points:

• 1st place: $5,000
• 2nd place: $3,000
• 3rd place: $2,000
• Positions 4 to 100: $10 each
• Top-scoring participants will enter a Creative Final (Slogan Challenge) to determine the $100,000 winner.
• Perfect score reward: Any participant who correctly answers all 90 questions will receive $100,000

Form Submission

Participation is completed through a dedicated form

• Link: https://docs.google.com/forms/d/e/1FAIpQLSf9R8jW3q9JR1AvFM5taKdnoiZoEp0lXy4_gg7KGTQYVh4oDQ/viewform?usp=preview
• This is the link for the Spanish Latam users.
• As of April 29, the form is not finished. We are still working on the design.

Campaign Communication

Daily updates, reminders, and engagement will be shared via:

• Instagram: KAST Argentina
• Telegram: KAST Community

Prize Distribution

• Rewards will be credited to the user’s KAST account
• Timeline: up to 15 days after the end of the campaign

Disqualification Criteria

Participants may be disqualified under the following conditions:

• More than one entry per person
• Not being a registered KAST user
• Completing registration after submitting the form
• Providing false information in the form
• Providing incorrect information that does not match KAST user records

Support & Inquiries

All questions and support requests will be handled through KAST Concierge

This campaign is designed as a skill-based predictive experience, focused on engagement, football knowledge, and user participation across Latam.

*Grand prize distributed in monthly installments to comply with regional transparency regulations.

‍

‍